Ratings war: ABS-CBN, GMA both claim lead in August

THE ratings war continued in August as rivals ABS-CBN Corp. and GMA Network, Inc. both claimed the lead in nationwide ratings, citing different audience measurement providers.

In a statement, ABS-CBN said it kept its nationwide ratings lead with an average audience share of 44% in August, versus GMA’s 32%, according to Kantar Media data.

On the other hand, GMA Network said it recorded an average total day people audience share of 42.6% in the National Urban Television Audience Measurement (NUTAM), against ABS-CBN’s 36.2%, based on data from Nielsen TV Audience Measurement.

ABS-CBN said Kantar Media uses a nationwide sample size of 2,610 urban and rural homes, while GMA said Nielsen surveyed “approximately 900 more homes” than its rival.

The Lopez-led multimedia company said it posted an average audience share of 41% in Metro Manila against GMA’s 28%; 40% in Total Luzon against GMA’s 36%; 51% in Total Visayas against GMA’s 26% and 52% in Total Mindanao against GMA’s 26%.

For the primetime block (6 p.m.-12 midnight), ABS-CBN said it posted an average audience share of 48%, compared to GMA’s 32%. It also dominated the other time blocks — morning (6 a.m. to 12 noon) with 41% share against GMA’s 32%; noontime (12 noon to 3 p.m.) with 43% versus GMA’s 33%; and afternoon (3 p.m. to 6 p.m.) with 43% against GMA’s 36%.

The long-running drama “FPJ’s Ang Probinsyano” continued to be the country’s most watched program with an average national TV rating of 41.7%, followed by the reality show “Your Face Sounds Familiar Kids” (34.8%).

Also part of the top fifteen list are “TV Patrol,” new primetime drama series “Ngayon at Kailanman,” “Bagani,” “Halik,” “Since I Found You,” “Tonight with Boy Abunda,” “Bandila,” “MMK,” “Rated K,” “I Can See Your Voice,” “Gandang Gabi Vice,” “Goin’ Bulilit,” “Wansapanataym,” “Home Sweetie Home,” “Sana Dalawa ang Puso,” “It’s Showtime,” “ASAP,” “Asintado,” “Araw Gabi,” “Star Hunt: The Grand Audition Show” and “The Blood Sisters.”

Meanwhile, GMA said in the morning block, it recorded 38.9% people audience share compared to ABS-CBN’s 34.2%, while in the afternoon block, it had a 44.3% share versus ABS-CBN’s 34.9%. For the evening block, GMA said it had an average of 43% compared to ABS-CBN’s 37.9%.

GMA said the Nielsen ratings were gathered from Aug. 1 to 31, with Aug. 26 to 31 based on overnight data.

For Urban Luzon, the network said it posted an average total day people audience share of 48% against ABS-CBN’s 30.2%; and 49.4% in Mega Manila versus its rival’s 27.7%. GMA said Urban Luzon and Mega Manila account for 72% and 59% of all urban viewers in the country.

In NUTAM’s list of top-rating programs, GMA bagged 7 spots out of the top 10 with “Kapuso Mo, Jessica Soho” (KMJS) still reigning as the most watched Kapuso program.

Following KMJS were “Kambal, Karibal,” “Pepito Manaloto,” “24 Oras,” “Victor Magtanggol,” “Onanay,” and “Magpakailanman.”

Completing the Network’s list of ratings drivers for August were “The Clash,” “Daig Kayo ng Lola Ko,” “Amazing Earth,” “Inday Will Always Love You,” “Bubble Gang,” “Saksi,” “24 Oras Weekend,” “Contessa,” “The Stepdaughters,” “Hindi Ko Kayang Iwan Ka,” “Wowowin,” “Tadhana,” “Imbestigador,” “Kapag Nahati ang Puso,” “Eat Bulaga,” “Sunday Pinasaya,” and “Kapuso Movie Night.”

GMA Network likewise dominated the list of top programs in Urban Luzon by taking 9 out of 10 spots while GMA swept Mega Manila’s top 10 list.

http://www.bworldonline.com/ratings-war-abs-cbn-gma-both-claim-lead-in-august/