Media giants ABS-CBN Corp. and GMA Network Inc. continued to lock horns over television ratings for the month of September.
GMA Network Inc. said it maintained its lead in viewer-rich urban areas, mainly in Luzon, while ABS-CBN claimed an overall lead nationwide.
GMA, citing data from Nielsen TV Audience Measurement, posted a total day people audience share of 41.1 percent in the National Urban Television Audience Measurement for Sept. 2018. The figure was ahead of ABS-CBN’s 37.1 percent.
ABS-CBN, whose third-party research provider Kantar Media took a broader scope, noted an average audience share of 44 percent against GMA’s 33 percent.
As with previous months, GMA underscored its reach in Urban Luzon and Mega Manila, which accounted for the majority urban television viewers in the country.
In Urban Luzon, GMA claimed a total day people audience share of 46.7 percent versus ABS-CBN’s 30.8 percent. Its lead in Mega Manila stood at 48.6 percent against ABS-CBN’s 27.9 percent.
More GMA shows also made it to NUTAM's list of top-rating programs with “Kapuso Mo, Jessica Soho” (KMJS) still the most watched Kapuso program nationwide.
Following KMJS were “The Clash,” “24 Oras,” “Pepito Manaloto,” “Daig Kayo ng Lola Ko,” “Magpakailanman,” “Onanay,” “Victor Magtanggol,” and “Amazing Earth.”
Completing the Network's list of ratings drivers for September were “Inday Will Always Love You,” “Bubble Gang,” “Saksi,” “Wowowin,” “24 Oras Weekend,” “Imbestigador,” “My Special Tatay,” “The Stepdaughters,” “Contessa,” “Ika-5 Utos,” “Eat Bulaga,” “Kapuso Movie Night,” and “Tadhana.”
Kapuso programs also dominated the list of top programs in both Urban Luzon and Mega Manila, respectively taking 21 and 24 spots out of the top 30.
ABS-CBN, for its part, said it was ahead in the coveted primetime block. It also cited its leading position in Metro Manila, a key part of Mega Manila, as well as in Visayas and Mindanao.
For the primetime block, ABS-CBN said it lured some 47 percent of viewers against GMA’s 34 percent. In Metro Manila, its average audience share stood at 41 percent versus GMA’s 28 percent.
Eight of the 10 highest rated programs in September were from ABS-CBN, led by perennial ratings champion, “FPJ's Ang Probinsyano” with an average national rating of 43.3 percent.
Variety show “It’s Showtime” is still the most watched noontime show in the country with a national TV rating of 41.5% on weekdays and 39.5% on Saturdays, against its rival “Eat Bulaga” which only got 40.2% on weekdays and 36.5% on Saturdays, ABS-CBN said.
Also in the top 10 were "TV Patrol,” “Ngayon at Kailanman,” “Halik,” “Tonight with Boy Abunda,” “Bandila,” “Ipaglaban Mo,” “The Kids’ Choice,” “Meteor Garden,” “MMK,” “Rated K,” “I Can See Your Voice,” “Gandang Gabi Vice,” “Sana Dalawa ang Puso,” new Kapamilya late morning drama series “Playhouse,” “ASAP,” “Asintado,” “Araw Gabi,” “Goin’ Bulilit,” “Wansapanataym” and “Home Sweetie Home.”
As of July this year, ABS-CBN sold 5.5 million boxes of its TVplus service where it recently added 5 new channels: Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping in Metro Manila, Rizal, Cavite, Laguna, and Metro Cebu.
ABS-CBN also recently received the Diamond Creator Award from YouTube as its entertainment channel surpassed 10 million subscribers, the first in the country and the third in Southeast Asia to achieve such feat.
As of July this year, ABS-CBN sold 5.5 million boxes of its TVplus service where it recently added 5 new channels: Asianovela Channel, Movie Central, MYX, Jeepney TV, and O Shopping in Metro Manila, Rizal, Cavite, Laguna, and Metro Cebu.
ABS-CBN also recently received the Diamond Creator Award from YouTube as its entertainment channel surpassed 10 million subscribers, the first in the country and the third in Southeast Asia to achieve such feat.
